Top Makeup Brands in Pakistan (2025 Updated)
Finding the perfect makeup brand that matches your style, needs, and budget can be overwhelming—especially when you’re navigating a booming beauty market like Pakistan’s. From affordable local gems to globally acclaimed giants, Pakistan boasts a vast array of makeup brands catering to diverse beauty preferences. If you’re a beauty enthusiast looking to elevate your makeup game, we’ve curated a list of the top 10 best cosmetic brands in Pakistan to help you achieve just that.
10 Best Cosmetic Brands to Elevate Your Beauty Game in Pakistan in 2025
1. Rivaj UK
If you’re after budget-friendly makeup that delivers quality, Rivaj UK is a top choice. The brand is well-known for its versatility and has cemented its place in the Pakistani beauty market.
Product Descriptions
Rivaj UK offers a wide range of products, including hydrating foundations, high-pigment eyeshadow palettes, and long-lasting lipsticks. Their makeup setting sprays and primers are particularly popular, delivering flawless finishes that stand the test of time.
2. Maybelline
Maybelline is a household name around the world, and its popularity in Pakistan is no exception. Known for combining affordability with high-end quality, Maybelline products have earned their spot in countless makeup kits.
Spokes Models
Maybelline strategically partners with globally adored supermodels and influencers to endorse their products.
Product Description
From its iconic Maybelline Fit Me foundation to its smudge-proof hyper curl mascaras, Maybelline’s products cater to a wide range of Pakistani skin tones and preferences.
Past Endorsements
Maybelline has enjoyed past collaborations with big names like Gigi Hadid and Emily DiDonato, adding credibility and flair to its roster.
Current Faces of Maybelline
Currently, faces like Storm Reid and Marvel actress Chloe Bennet represent the brand, maintaining its reputation as trendy and inclusive.
3. Etude
Etude House has captured the hearts of millions with its Korean-inspired beauty formulas and delicate, dreamy packaging.
Popular Etude House Products in Pakistan
Etude stands out for its vibrant Play Color Eyes Palettes, Colorful Vivid Tints, and Double Lasting Foundations, all of which are fan favorites among Pakistani beauty lovers.
Endorsements Over the Years
Etude House frequently collaborates with K-pop idols and Korean celebrities. These partnerships have played a significant role in driving its popularity among younger makeup enthusiasts in Pakistan.
4. Kryolan
Kryolan is a go-to for professional makeup artists and beauty connoisseurs who need products that perform on-stage and off-stage.
Expensive Products Range
Although on the pricier side, Kryolan’s HD TV foundations and professional-grade face powders make it the trusted brand for brides, models, and actors across Pakistan.
5. Masarrat Misbah
Masarrat Misbah is one of Pakistan’s finest local makeup brands. This halal-certified brand is proudly formulated to suit South Asian skin tones and preferences.
Famous Products of Masarrat Misbah
From their Silk Pressed Powders to Matte Luxe Lipsticks, Masarrat Misbah combines beauty with skincare benefits. Their foundations are particularly noteworthy for their full coverage and flawless finish.
6. Medora
An all-time favorite budget-friendly brand in Pakistan, Medora products are the epitome of affordability without compromising quality.
Product Categories
Medora specializes in lipsticks and nail polishes, offering an extensive range with an impressive array of shades for every mood and occasion.
Why Choose Medora
Many love Medora for its durability, pigmentation, and unbeatable price point—a perfect pick for students and makeup lovers on a budget.
7. Miss Rose
Recognized for its bold, affordable options, Miss Rose has become a beloved brand in Pakistan’s makeup scene.
Product Descriptions
Miss Rose is known for its long-lasting eyeliner pencils, pigmented blush palettes, and full-coverage liquid foundations.
Popular Products in the Market
Their Diamond Glitter Eyeshadow Palettes and 2-in-1 Lipsticks remain highly sought after, especially for bridal and festive makeup looks.
8. MAC
One of the most iconic global makeup brands, MAC needs no introduction. Its well-curated formulas have made it a top-tier choice across the globe, and Pakistan is no different.
Products of MAC Cosmetics in Pakistan
MAC’s Studio Fix Foundation, Retro Matte Liquid Lipsticks, and Pro Longwear Concealers are standouts, offering professional-grade results for high-impact makeup.
9. Revlon
Revlon’s extensive catalog makes it a versatile option for beauty lovers of all skill levels.
Extensive Product Variety
From bold lipsticks to creamy concealers and volumizing mascaras, Revlon excels in every category.
Products of Revlon in Pakistan
Revlon’s Colorstay Foundations and Super Lustrous Lipsticks are widely loved among Pakistani consumers for their durability and color payoff.
10. Kashee’s
Kashee’s beauty empire started with hair treatments and salons but has quickly evolved to include a coveted line of cosmetics perfectly suited for Pakistani bridal looks.
Product Categories
Kashee’s products include everything from blush palettes to glowing highlighters and heavily pigmented lipsticks.
Most Famous Products by Kashee’s
Their makeup kits are celebrated for being beginner-friendly, while their eye pigments are known for their blendability and vibrant colors.
11. BBA by Suleman
BBA by Suleman is an emerging favorite among makeup artists and enthusiasts alike.
BBA by Suleman Store Locations
Operating primarily online and in major malls, BBA by Suleman is accessible for beauty shoppers across Pakistan.
Most Famous Products by BBA by Suleman
Products like their HD matte foundations and long-lasting lip glosses have garnered rave reviews for offering premium quality at competitive prices.
Find Your Perfect Brand Match
Exploring makeup brands in Pakistan is like stepping into a treasure trove—there’s something for every skin type, mood, and occasion. Whether you lean toward premium international staples like MAC or cherish homegrown gems like Masarrat Misbah, these brands are here to elevate your beauty game.
Discover which of these favorites speaks to your beauty style and level up your makeup collection today.
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